Optimize meta title and meta descriptionUse heading tags to create hierarchical contentSet alt text for imagesFix broken linksEnable lazy loadingInclude share buttonsConclusion
There are a lot of factors to consider when optimizing your Shopify store for SEO. In order to make sure you're hitting all the right marks, it can be helpful to use a tool like Zeno Page Builder to build up your store. Besides page design, Zeno is also designed to help optimize your website's landing pages and improve your search engine ranking.
While Zeno generates code that is clean and follows modern SEO practices, which is beneficial for your store SEO, there are a few things you can do to optimize the best SEO result even further.
Optimize meta title and meta description
The meta title is the text that appears in the search engine results pages (SERP) as the title of your website. It's important to make sure this text accurately describes the content of your website, as it can help encourage people to click through to your site. The meta description is a brief summary of your website that also appears in the SERP, and it's important to make sure this text is enticing enough to encourage people to visit your site. By optimizing these elements with Zeno, you can help improve your store's SEO.
In Zeno, you can go to the Settings tab and then click on Page settings in order to change the meta title and meta description of your page. If you don't set them manually, they will be generated automatically; but note that the automatic versions may not be optimized for SEO. So make sure to use this feature for the best results.
Use heading tags to create hierarchical content
SEO heading tags (H1 to H6) help search engines understand the topic of a web page. The most important heading tag is H1, and it should be used for the page title with the primary keyword. Tags H2 to H6 can be used to describe sections of the page and should include secondary keywords. Heading tags also help search engines understand the structure of the page content, so make sure to use them right.
In Zeno, you can insert a Heading element to the page and can easily change the heading tag for it.
Set alt text for images
When you put an image on a website, you can write some words to go with the image. This is called alt text. Alt text is good for SEO because it tells the search engine what the image is about.
In Zeno, you can use the Image element to insert an image to the page, then you can set the alt text easily.
Fix broken links
You need to make sure all the links on your page are working properly and lead to the correct pages. Broken links can not only be frustrating for visitors, but they can also hurt your SEO ranking.
To set a link in Zeno, mark a text selection, choose the link icon.
Zeno makes it easier to set links with a Link picker popup, which allows you to quickly choose any link on your store.
Enable lazy loading
Lazy loading is a technique that defers the loading of images until you scroll to them. This is good for SEO because it means the page will load faster and display content more quickly.
You can enable lazy loading in Zeno by going to the Settings tab, opening Lazy loading, and toggling on Enable lazy loading.
Include share buttons
You can take advantage of social media by including share buttons on the page. This allows visitors to share your page with their followers, giving you free exposure to a larger audience.
You can insert share buttons in Zeno with the Social share element. It supports the most popular social networks: Facebook, Twitter, Pinterest, and LinkedIn.
By following the tips in this article, you can use Zeno to optimize your store's SEO for better results. Make sure to take advantage of all the features Zeno has to offer, such as setting meta titles and descriptions, adding alt text to images, fixing broken links, enabling lazy loading. And don't forget to include social media buttons on your pages so visitors can share them with their followers.